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The Psychology of Color in Your Presentation

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The Psychology of Color in Your Presentation

Discover how the colors you choose for your visuals can guide the emotional response of your audience.

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When used correctly, color can help audience members sort our the various elements of a slide. But its power goes beyond mere clarification.  To some extent the colors you choose for your visuals guide the emotional response of your audience.

Psychology of Color Red

Red should be handled with care. Red is one of the most influential colors in your software palette -- but it also carries negative cultural attachments, so use it carefully. Red is also a great color for conveying passion. Or talking about the competition. Do not use Red in financial information or tables and charts.

The Psychology of Color - Green

Green stimulates interaction. It's a friendly color that's great for warmth and emotion. Green is commonly used for trainers, educators, and others whose presentations are intended to generate discussion. It’s also a great color for environmental and earth-oriented discussions.

The Psychology of Color - Grey and Silver According to psychologists, grey is often thought of as a negative color. It can be the color of evasion and non-commitment…since it is neither black nor white.  Some say that Grey is the color of independence and self-reliance.  A few years ago, silver was the most popular color for cars.  And in the presentation world, this calm color is making a comeback.
The Psychology of Color - Purple

Purple is often associated with royalty and wealth.  Purple also represents wisdom and spirituality.  Purple does not often occur in nature, it can sometimes appear exotic or artificial.  Nearly all the clients who come to me with presentations featuring purple or lavendar….are women.  It’s a feminine color….and it’s a good color for emotional or spiritual presentations.

The Psychology of Color - Blue on Black looks fuzzy

Blue is one of the most common background colors. It's calming and conservative, which is why it's very popular with business presenters, as well as for for trainers. Studies have shown that blue has the power to slow our breathing and pulse rates.

The Psychology of Color - Black

Don't forget your basic black. Often overlooked, black is a background color with useful psychological undertones. Its neutrality makes it a good backdrop for financial information. Black connotes finality and also works well as a transitional color which is why the fade to black transition is powerful, as it gives the impression of starting fresh.

Avoid Certain Colors Remember that most eyes aren't perfect. Because color perception deficiencies are common, certain color combinations -- including red/green, brown/green, blue/black and blue/purple -- should be avoided.

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We perceive dark colors as being "heavier" than light ones, so graphic elements that are arranged from darkest to lightest are the easiest for the eyes to scan. On charts, it's best to arrange colors from dark to light.

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